Fig & Bloom scales their ecommerce business nationally

About Fig & Bloom

Dan Groch and Kellie Brown started Fig & Bloom in their Melbourne garage in 2015. By 2021, Fig & Bloom has grown into a national operation with over forty staff in Melbourne, Sydney and Brisbane. This ecommerce business specialises in high-end contemporary floral design and has expanded its services to include gifts as part of its offering.

Most of Fig & Bloom’s customers visit their website to order flowers for delivery. Fig & Bloom offers next day and same-day delivery to suburbs in Sydney, Melbourne and Brisbane, with over 60% of orders being for same-day delivery.

Despite the pandemic, Fig & Bloom has seen a 400% surge in sales. Dan attributes the increase in sales to the role flowers play as a message medium. “It’s very easy to send someone a message via digital media, but there is something about sending flowers that means something.”

Their payments challenges

For Fig & Bloom it was critical to have an online payment solution that suits their growing needs.

“When we shopped around for a payment provider, we were looking for competitive pricing and settlement. We also went through several site builds before settling on using WooCommerce as our ecommerce platform. As a result, we needed a payment gateway that’s compatible with WooCommerce”.

The solution

Fig & Bloom integrates their WooCommerce store with Pin Payments. Initially, the business used Pin Payments alongside Paypal as their online payment solutions.

“We received several chargebacks from Paypal due to fraudulent activities. We decided to take Paypal off our website to see if this will affect our sales. We quickly realised that removing PayPal did not impact our sales and removed the fraudulent transactions. We now process all our payments with Pin Payments”.

The result

“Our vision has always been to grow into a national business. As we scale, I put a lot of value in having predictability as part of my operations. For us, payments are a set and forget solution that runs in the background. We’ve spent a lot of time and effort to build a solid solution that will not buckle when we need it most. Pin Payments has helped us achieve this, and we know if there are any issues, the Pin Payments team is always on hand to help us”.